Signature Foods is a fast-growing FMCG company located in the Netherlands. Signature Foods is known for the production of a wide variety of premium products such as Johma & Old Amsterdam.
Trainee retention rate of
Increased diversity by
Improved job satisfaction by
Challenge: Founding a trainee program
In order to secure the lasting success of Signature Foods, it was essential to establish a trainee program from the very foundation. Several challenges could be distinguished to setting up the program successfully.
Challenge 1: Ensuring equal opportunities
“We wanted to ensure that we hired our trainees without filters and in a truly unbiased and objective way. At Signature Foods we really value providing every candidate with an equal opportunity.”
Challenge 2: Measuring potential
“It’s hard to evaluate trainees based on what they have on their CV. The accumulated experience of this group is very limited”
Challenge 3: Trainee retention
Traineeship roles face extremely low retention rates. For candidates with no prior experience, a retention rate of 35.7% is the average. (source 2021 Internship & Co-Op Survey Report)
Together with Equalture Signature foods created a new hiring process, mainly for their trainee track.
“We asked Equalture to support us. We chose Equalture as our ideal partner to co-create this process.”
Objective hiring criteria for the role requirements were set up, and a competency profile was created in order to focus on the qualified candidates. The hiring process was set up with Equalture’s game-based assessment right at the start.
Current set up of the hiring process
Equalture offers the possibility to let candidates complete a set of games at the start of the hiring process, which allows Signature Foods to get an objective impression of someone’s skills and personality, which significantly decreases any biases throughout the screening candidates
Results: Improved trainee retention rate
Signature Foods has seen impressive results by letting traineeship candidates apply through games. Marloes Gombert, Head of People & Culture at Signature Foods:
The results are very impressive:
- Improved trainee retention rate. Signature Foods proudly achieved an impressive trainee retention rate of 86%.
- Increased diversity. Using game-based assessments allowed Signature Foods to improve their efforts in promoting diversity as 90% of hired trainees are accomplished and talented women.
- Improved candidate experience. By introducing fun and engaging games as part of the application, the company received overwhelmingly positive feedback from candidates. Most applicants expressed their delight in experiencing a refreshing and enjoyable approach to showcasing their skills and potential.
- Increased trainee job satisfaction. Signature Foods’ commitment to providing a positive candidate experience has translated into increased trainee job satisfaction.